Brand Resources

B2CORE
Brand Assets

Official logos, color palettes, and usage guidelines for B2CORE — your all-in-one CRM platform. For partners, media, and integrations.

Logo System

Official Logo Variants

Use the correct logo variant based on background and context. Never alter colors, proportions, or clear space.

Usage Guidelines

Always use the correct logo variant for its background. Never alter colors, distort proportions, or recreate the wordmark in web fonts.

Use the Default logo on white and light grey backgrounds
Use the White logo on all dark and gradient backgrounds
Never recolor the logo dots — use official SVG files only
Never recreate the wordmark using web fonts
Default
DefaultFull color

Use on white or light backgrounds

White
WhitePrimary White

Use on dark backgrounds

Mono
MonoMonohrome

Use on very dark or complex backgrounds

Icon Only
Icon OnlySymbol

Mobile, browser tabs, listing

Icon + BG
Icon + BGApp icon

Avatar, favicon, app icon contexts

Stack
StackVertical

Narrow formats and square slots.

Color Palette

Official Brand Colors

B2CORE is a mono-blue brand. These five colors form the complete official palette. Click any swatch to copy the HEX value.

Near Black
#242424
Pantone Black C
Sky Blue
#5590FF
Pantone 279 C
Pale Blue
#87B7FF
Pantone 292 C
Core Blue
#004DED
Pantone 2728 C
Electric Blue
#1073FF
Pantone 2727 C
Usage Guidelines

When & How to Use Our Assets

These guidelines help ensure B2CORE brand assets are used consistently and respectfully across all media and platforms.

Approved Uses
When referring to B2CORE
Partner materialsReferencing B2CORE in co-branded marketing and press materials.
Integration listingsIdentifying B2CORE in app directories, integration pages, and documentation.
Editorial contentUsing official assets in news articles or educational content about B2CORE.
Restrictions
What to avoid
No modificationsDo not recolor, stretch, rotate, add effects, or alter the logo in any way.
No implication of partnershipDo not imply endorsement or partnership without a written agreement.
No unapproved productsDo not use B2CORE assets to promote competing or unrelated services.
Need Approval?
When to ask first
Co-branded campaignsAny paid or sponsored campaign featuring B2CORE assets requires prior approval.
Merchandise & printPhysical products, apparel, or large-format print using our brand must be approved.
Non-standard contextsAny use not covered by these guidelines should be discussed with our team first.
Get in Touch

Still have questions?

If you have any questions about our brand, integration requirements, media inquiries, or partnership opportunities — our team is ready to help.

Contact page

Contact Our Team

Reach out through our contact form for brand permissions, media requests, or partnership inquiries.